Strategic CIO // Executive Insights & Innovation
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2/27/2007
10:35 AM
George V. Hulme
George V. Hulme
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The Business of Going Digital
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Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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