A new study finds a shocking 12% of people have replied to spam because they're interested in the product or service. Seriously. Which makes me wonder--do some of you respond to those unsolicited offers for "Romanian PHP, Java, ASP, & .NET Software Outsourcing" I regularly get in my e-mail box?
A new study finds a shocking 12% of people have replied to spam because they're interested in the product or service. Seriously. Which makes me wonder--do some of you respond to those unsolicited offers for "Romanian PHP, Java, ASP, & .NET Software Outsourcing" I regularly get in my e-mail box?I save some of these e-mail messages, because in the back of my mind I've thought there might be a story in finding out if this works, if IT pros trust their IT services work to companies they meet through mass e-mail solicitations. Logically I know some number must buy to justify the practice, but I just haven't really believed it.
Then I see this study from the Messaging Anti-Abuse Working Group about the number of people in the general population who admit-not to anyone they know, I'm sure-that they've responded to spam. As Ars Technica's Jacqui Cheng deftly explains:
Slightly less than half (48 percent) said that they have never clicked on a spam e-mail. That's the good news, but that means the other half have clicked on or responded to spam. But why? The answers will undoubtedly horrify you. A full 12 percent said that they were interested in the product or service being offered--those erection drug and mail order bride ads do reach a certain market, it appears.
So it got me thinking again about those outsourcing e-mails. Here's a tiny sampling of the unsolicited (and off-target, since I don't buy IT services) e-mail I've gotten of late for IT services:
Please find the availability list of our consultants. All are available with a week notice and ready to relocate anywhere in USA. For any other queries, please contact the Recruiter that has listed for each individual.
Dear Madam or Sir:
With our offshore development center, we are able to offer services at rates of $14/hour with 1-year warranty, $24/hour with 3-year warranty, $34/hour with 5-year warranty.
And for some, the subject line is all you need:
Subject: website design US$6/hr
So what do you think--is my skepticism unfounded, and are these kind of mass e-mails a reasonable source for leads on IT outsourcing? And do you think 12% of your peers have considered buying IT services based on unsolicited e-mails?
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
InformationWeek Must Reads Oct. 21, 2014InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.