IT Leadership // CIO Insights & Innovation
09:30 AM
Rob Preston
Rob Preston
Connect Directly

Down To Business: Get Serious About Going Green

InformationWeek takes steps toward making the planet greener. For the first 5,000 times our May 4 issue gets downloaded on PDF, a Douglas fir will be planted.

Do as I say, not as I do. It's the posture of certain celebrities when it comes to reducing energy consumption and carbon emissions. Their rationale: As long as they're getting the word out on the dangers of deforestation and greenhouse gases contributing to global warming, and as long as they're throwing their well-intentioned dollars at third-party carbon "offsets," the world will become a more environmentally healthy place--even if their mansions indirectly burn as much carbon-based fuels as some small data centers.

Imagine if a renowned doctor or nutritional expert took a similar tack, warning society about the health risks of obesity, then bingeing regularly on Pop-Tarts and Red Bull while paying a surrogate to get in shape and eat right. The net effect would be a slightly healthier populace, but we'd have trouble taking the message and messenger seriously.

At InformationWeek, we chose to get serious about contributing to a greener planet. Rather than buy carbon credits and hope someone else would figure out how to spruce up the environment, we're getting into the act.

InformationWeek is responsible for killing lots of those oxygen-producing, carbon-consuming machines called trees in order to produce the paper for 440,000 magazines almost every week. So as a first step toward reining in what we take from the land, we will replace four of those magazine issues this year with a special interactive PDF.

Beginning with the May 4 issue and then with the Aug. 3, Nov. 2, and Dec. 14 issues, InformationWeek subscribers--as well as any other registered user of our portfolio of online products, including e-newsletters and reports--can visit to download the full magazine (regular cover, sections, color graphics, and all) in an easy-to-navigate PDF format, free of charge. Beginning May 4, we hope you'll give that PDF a thorough read, try out all the interactive links, and send us your feedback on what you like and don't like. (Please add to your contact list, address book, or anti-spam whitelist to ensure delivery of the May 4 issue.)

InformationWeek Green
In tandem with that effort, InformationWeek will plant a fast-growing, long-living Douglas fir for each of the first 5,000 downloads of each PDF issue, totaling 20,000 trees in 2009 alone. Furthermore, under our 10-year green strategy, we'll partner and invest with nonprofit organizations that focus on the protection and restoration of damaged forests globally.

We're not going to "save the planet" in the process, but we're going to make an honest effort to make a small difference. Many of your organizations, of course, already are moving forward with your own green strategies--more efficient data centers, alternative power and cooling systems, and other investments. They're investments not just in a healthier environment, but also in a healthier bottom line. That green matters, too.

Rob Preston,
VP and Editor in Chief

For more Down To Business columns or to find out more about Rob Preston, please visit his page.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of October 9, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll