GE Pushes Smart Grid Via 'If I Only Had A Brain' - InformationWeek
IoT
IoT
IT Leadership // CIO Insights & Innovation
Commentary
1/23/2009
06:05 PM
Bob Evans
Bob Evans
Commentary
50%
50%
RELATED EVENTS
Faster, More Effective Response With Threat Intelligence & Orchestration Playboo
Aug 31, 2017
Finding ways to increase speed, accuracy, and efficiency when responding to threats should be the ...Read More>>

GE Pushes Smart Grid Via 'If I Only Had A Brain'

The current economic crisis has blurred memories of the fuel-price crisis, but now there's supposedly a low-energy-prices crisis that's heating up the alleged boiling-the-Earth crisis. To escape the vises of these crises we need an infusion of IT into the distribution and usage of energy, so GE's jumping into the smart-grid business with a Super Bowl ad featuring a dancing scarecrow singing, "If I Only Had A Brain."

The current economic crisis has blurred memories of the fuel-price crisis, but now there's supposedly a low-energy-prices crisis that's heating up the alleged boiling-the-Earth crisis. To escape the vises of these crises we need an infusion of IT into the distribution and usage of energy, so GE's jumping into the smart-grid business with a Super Bowl ad featuring a dancing scarecrow singing, "If I Only Had A Brain."GE's Beb site says the company has a set of tools that can "enable grid intelligence processes" by "converting data into knowledge that decision makers use to drive greater productivity and profitability." Hmmm -- sounds like some mainstream BI or ERP talk. Either way, the point is that forward-looking CIOs can seize huge opportunities by getting out in front of how their companies evaluate, source, measure, adjust, and pay for their energy usage.

Not surprisingly, IBM is ready to make some moves in this burgeoning field, as per this quotation from an IBM exec on the Seeking Alpha Web site:

"I'm more convinced than ever that it's just about to happen," said Drew Clark of IBM's Venture Capital Group in an interview today. "Clean tech may be the only category [of venture investing] that is left relatively unscathed and [VCs] are looking to put new money into traditional IT-type of companies and smart grid is exactly that."

The Wall Street Journal reported that GE will pay $100,000 per second for the half-minute Super Bowl spot featuring the resilient Scarecrow, whose original song promises to "answer any riddle//for any individdle//in trouble or in pain." And given the many slices of crises we're all dealing with these days, that Scarecrow will likely have lots of takers looking for answers.

Here's my own riddle: Anybody out there doing some cool new things with smart-grid technology, on either the customer or supplier side?

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll