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10/12/2010
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Bob Evans
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Global CIO: EMC Taking Plunge Into Red-Hot Optimized Systems Market

EMC and recently acquired Greenplum will launch a data-warehousing appliance featuring EMC's storage expertise, says analyst Jason Maynard.

Riding the enterprise IT megatrend in which "the delivery of mission-critical workloads on purpose-built appliances will be a key technology in the future of the data center," EMC is on the verge of introducing a new data-warehousing appliance that continues to extend the company's value proposition to CIOs beyond storage, says Wells Fargo senior analyst Jason Maynard.

In a recent research note, Maynard says the catalyst for this latest strategic extension by EMC is its recent acquisition of Greenplum, an innovative but small player in the red-hot appliance space that will benefit greatly from the infusion of EMC's enterprise-proven storage, backup and retrieval technologies.

The arrival of an EMC/Greenplum appliance would add to the rapidly growing roster of competitors in the market for optimized and highly engineered systems, which we analyzed in depth in a recent InformationWeek cover story and online report called Global CIO: Larry Ellison And IBM Lead Surge In Optimized Systems.

Here's a brief excerpt of that analysis that puts the imminent debut of the EMC purpose-built system in the broader industry perspective:

"Are these highly engineered and integrated hardware/software combos truly going to be game-changers for CIOs—delivering far greater performance, requiring dramatically shorter installation times, and demanding zero tuning and configuring and retuning—or do we just happen to be seated in the front car of the hype-cycle roller coaster?

"I'm betting on the former because the whole premise of these new machines goes far, far beyond the no-value concept of simply taking two 5-pound bags of concrete and combining them into one 10-pound bag of concrete and calling that innovation. Instead, I think, these new-wave systems are surging into the market because they can help companies of all sorts make the leap into the very different and demanding world of real-time business.

"These new optimized machines are in full ascendancy at this time because they're the most powerful and highest-value delivery platforms for some dazzling new software applications and technologies designed to analyze not just bigger mountains of data, but in less time and with greater insights and with almost-unlimited variations." (End of excerpt.)

That sort of unprecedented performance has become essential to companies in every industry as they need to not only understand but also anticipate customer behaviors and needs, so that those companies can more rapidly enhance existing products and develop new ones to keep pace with the rapidly evolving marketplace requirements in today's global economy.

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For EMC, it means moving more deeply into high-value workload software and particularly analytics, to which EMC can bring its global skills in storage, virtualization, and support of and integration with complex infrastructure.

As Maynard predicts in his note:

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