Global CIO Quick Take: 100 Questions Your Boss Asks
What questions are top of mind among business executives? Here's a list of 100 from management consultant Patty Azzarello.
We're hearing a lot these days about the importance of execution and focus, and the need for companies to coordinate and collaborate more effectively than ever before, and the value that's created when those efforts are bottom-up rather than top-down. But how do the folks in the middle of the organization know what priorities are most urgent for the leaders at the top?
Patty Azzarello, former high-tech CEO and currently a leadership coach and consultant, has posted on her blog a list of 100 questions that general managers always think about. As Azzarello says, "If you want to make a relevant, significant contribution, and advance your career, you should think like a General Manager – no matter what role or level you are at.
"You need to understand broadly what drives the business, so you can really understand how and where your piece fits in, how to add the most value, and communicate better outside your team."
Azzarello, who became a Hewlett-Packard general manager at the remarkable age of 33, breaks out her 100 questions into the following categories: How does your company make money; Geography; Market; Value proposition and strategy; Competition and market perception; Sales; Marketing; Finding customers; Service & support; Product development; Supply chain and manufacturing; Distribution channels; and technology.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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