Global CIO Quick Take: 100 Questions Your Boss Asks - InformationWeek
IT Leadership // CIO Insights & Innovation
03:34 PM
Bob Evans
Bob Evans

Global CIO Quick Take: 100 Questions Your Boss Asks

What questions are top of mind among business executives? Here's a list of 100 from management consultant Patty Azzarello.

We're hearing a lot these days about the importance of execution and focus, and the need for companies to coordinate and collaborate more effectively than ever before, and the value that's created when those efforts are bottom-up rather than top-down. But how do the folks in the middle of the organization know what priorities are most urgent for the leaders at the top?

Patty Azzarello, former high-tech CEO and currently a leadership coach and consultant, has posted on her blog a list of 100 questions that general managers always think about. As Azzarello says, "If you want to make a relevant, significant contribution, and advance your career, you should think like a General Manager – no matter what role or level you are at.

"You need to understand broadly what drives the business, so you can really understand how and where your piece fits in, how to add the most value, and communicate better outside your team."

Azzarello, who became a Hewlett-Packard general manager at the remarkable age of 33, breaks out her 100 questions into the following categories: How does your company make money; Geography; Market; Value proposition and strategy; Competition and market perception; Sales; Marketing; Finding customers; Service & support; Product development; Supply chain and manufacturing; Distribution channels; and technology.

Global CIO
Global CIOs: A Site Just For You
Visit InformationWeek's Global CIO -- our new online community and information resource for CIOs operating in the global economy.

Below I've offered a sampling of those GM-level questions Azzarello has put together, and you can see her entire list of 100 questions here.

How Does Your Company Make Money?

**What are your sources of revenue? How much does each provide?

**What are your sources of profit? How much does each provide?

**Where do you and your department fit in the revenue generation process?


**What are the risks of your primary market changing and being less available over time?

**How will you know? What are the most important triggers or changes in your markets to be watching for?

**What is your biggest competitive disadvantage in the markets you serve?

Value Proposition & Strategy:

1 of 2
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of November 6, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll