Global CIO Quick Take: 100 Questions Your Boss Asks
What questions are top of mind among business executives? Here's a list of 100 from management consultant Patty Azzarello.
Value Proposition & Strategy
**Who are your most successful customers? Are they profitable?
**Who are your most profitable customers? Are they successful?
**How do your customers describe why they bought your product (or service)?
Competition & Market Perception
**What is being said about your company and products on message boards, blogs, and other social media?
**What can you do personally to improve the discussion about your company and offers?
**What is the cost of each sales channel per dollar of revenue? Which are the most profitable?
**Which channels provide the biggest source of referrals and new customers?
**What could you or your department do to make the sales team more successful?
**How much do you spend on Product Development relative to other companies in your market?
**What is the product development team measured on?
**How does the product development team decide what to build?
This is just a small sample; I strongly recommend the whole list as a resource that every CIO should share with at least his or her entire management team and probably with the entire IT organization.
Oh yes—what questions does Azzarello say business leaders ask with regard to IT? Well, she asks five great ones, but here's my favorite: "What aspects of your technology create the most risk in your business?" To see the others, check out Azzarello's blog—and remember that while it's often easy to come up with the right answers, it's often more difficult and more important to be asking the right questions.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.