Global CIO: The Awesome Transformative Power Of The Apple iPad - InformationWeek
IoT
IoT
Government // Enterprise Architecture
Commentary
9/14/2010
09:06 AM
Bob Evans
Bob Evans
Commentary
50%
50%
RELATED EVENTS
AI and Machine Learning: Real World Use Cases
Jun 06, 2017
AT this event you will get real-world use cases for machine learning in business and industry, des ...Read More>>

Global CIO: The Awesome Transformative Power Of The Apple iPad

The iPad is emerging as not just a cooler and slicker computing device but rather a superb customer-engagement tool that unlocks new business possibilities.

Out here at the InformationWeek 500 Conference, I was talking last night with a few CIOs about the iPad and what it is that makes it so special: why lots of big companies in various industries are turning to Apple's latest bit of wizardry.

And as I listened to the wisdom of our audience, I think the answer finally penetrated even my thick skull: the iPad allows individuals and companies to do what they could not do before.

I don't mean to trivialize the device with a description like that—in fact, that's about the highest form of praise I could offer to a technology tool. It's not the same as a computer company unveiling a smaller/better/faster/cheaper notebook, nor is it like the great leap from notebook to netbook, nor is it matched by even the extraordinary power of the smartphone.

The iPad engages its users to move beyond mere productivity—applying technology to a something you already know how to do and delivering a more-efficient outcome—and into the realm of innovation by allowing people to create new ways of seeing things, new ways of presenting ideas, new ways of communicating, and new ways delivering almost every fathomable type of information, from business graphics to images to text to video.

In the enterprise world, I think that in a year's time we'll look at the iPad as the ultimate business-engagement tool, allowing companies to equip not only their employees but also their customers with a device that expands the possibilities of how those customers can engage with business partners in richer and more-meaningful ways.

I think we'll see some crazy-smart companies buying iPads for not only their own employees but also for some of their customers, because in that way the seller's imaginative ideas and fresh perspectives can be fully shared with prospects and customers.

Is that an absurd idea? Sure it is. But it's also absurd to consider the sales success Apple's had with the iPad, where even a company like Apple that is consistently recognized as having one of the world's top supply-chain experts has been unable to make enough of the devices to keep up with demand.

Global CIO
Global CIOs: A Site Just For You
Visit InformationWeek's Global CIO -- our new online community and information resource for CIOs operating in the global economy.

This is not just a new thing that Apple's a little bit out in front with—this is a game-changer across multiple industries. And here's a specific example from the world of video, starring Apple's new white-hot partner, Netflix.

Investor and Apple expert Jason Schwarz, writing on SeekingAlpha.com, describes the market-shaking and industry-disrupting impact the iPad has had on the business of transferring video content to the human brain:

Previous
1 of 2
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of Data and Analytics
Today's companies are differentiating themselves using data analytics, but the journey requires adjustments to people, processes, technology, and culture. 
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll