Global CIO: Why Apple's iPad Will Be A Great Business Device
Is it the big screen, or the Apple magic, or the software? And will CIOs shortlist or blacklist?
"We're dealing with the first device ever made specifically for the way we use the Internet. PC's and laptops were created long before the Internet became the viable tool that it is today. Those computers were made with the intent to create content." So says a big Apple investor and zealot in explaining why the iPad will become a business phenomenon across multiple industries.
Investment advisor and Apple fanatic Jason Schwarz says he's "convinced that the media, the analysts, the market, and maybe even Apple themselves are missing the most important element of the device." And that unique quality, Schwarz says in a SeekingAlpha.compost, is this:
"The real game changing element of the iPad is that it's the first computer ever designed to be held with one hand."
Holy heck! It's not the software, not the touchscreen, not the interface design, not the graphics capabilities--it's the one-handedness! Coming from a lot of folks, that idea would sit somewhere between laughable and bizarre--but Schwarz is an awfully bright guy who knows more than most people about Apple and its products and their potential.
Schwarz is the blogger whose theory about Steve Jobs taking on and freezing out Google was the compelling subject of a column we wrote last month called Global CIO: Will Steve Jobs Ban Google From AppleWorld?. And in his latest post about the coming business boom for the iPad, Schwarz offers more intriguing ideas—but as I said in that earlier column, bear in mind that he has a very distinct vested interest in Apple's success as he holds a long position in Apple stock.
The key, he says, is the screen size (and, of course, the ability for users to hold it with one hand):
"The iPad opens up a new user category which means increased halo effect for Apple. The iPhone and the App Store opened up a window of possibilities but the screen is just too small to be of legitimate use in the business world. Apps on the iPad will have more real value than apps on the iPhone. At the $499 price tag this can most certainly become the flagship product. If Apple lowers the price watch out."
For CIOs, this could be a real game-changer--the question is, will the iPad's one-handedness and larger screen size fulfill Schwarz's prediction that it'll become a boffo business tool? Schwarz has been right on the money with a lot of his Apple analyses, but with Apple playing a big role in his investment portfolio, you need take his bullish outlook with some grizzled skepticism, such as: