Strategic CIO // Executive Insights & Innovation
Commentary
4/28/2010
02:04 PM
Bob Evans
Bob Evans
Commentary
Connect Directly
RSS
E-Mail
50%
50%

Google, IBM, Apple Top List Of Most-Valuable Brands

In an annual ranking of the brand value of global technology companies, Google, IBM and Apple held their top three spots from last year while the brand value for each rose significantly. And between HP and Cisco, one saw its brand value soar 48% for the year while the other's tumbled by 7%. Click ahead to see the whole list.

In an annual ranking of the brand value of global technology companies, Google, IBM and Apple held their top three spots from last year while the brand value for each rose significantly. And between HP and Cisco, one saw its brand value soar 48% for the year while the other's tumbled by 7%. Click ahead to see the whole list.Compiled by research agency Millward Brown, the list is designed to show the deep integration technology has made within our personal and professional lives. For more on the whole process, click here, and below you'll find the top 10 most-valuable tech brands, followed by their estimated brand value in dollars, percentage increase from last year's brand value, and then their rank on last year's list.

1. Google, $114.3 billion brand value, +14%, #1

2. IBM, $86.4 billion brand value, +30%, #2

3. Apple, $83.2 billion brand value, +32%, #3

4. Microsoft, $76.3 billion brand value, no change, #4

5. Hewlett-Packard, $39.7 billion brand value , +48%, #12

6. Blackberry (RIM), $30.7 billion brand value, +12%, #14

7. Oracle, $24.8 billion brand value, +16%, #19

8. SAP, $24.3 billion brand value, +3%, #21

9. Cisco, $16.7 billion brand value, -7%, #35

10. Nokia, $14.9 billion brand value, -58%, #43

Here's Millward Brown's description for how it arrives at the brand value:

"Developed for WPP's operating companies by Millward Brown Optimor, the BrandZTop 100 Most Valuable Global Brands ranking is now in its fifth year. It is the only study to combine measures of brand equity based on interviews with over a million consumers globally about thousands of global "consumer facing" and business-to-business brands with a rigorous analysis of the financial and business performance of each company (using data from Bloomberg and Datamonitor) to separate the value that brand plays in driving business revenue and market capitalisation. Consumer perception of a brand is a key input in determining brand value because brands are a combination of business performance, , product delivery, clarity of positioning, and leadership."

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 20, 2014
CIOs need people who know the ins and outs of cloud software stacks and security, and, most of all, can break through cultural resistance.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.