While Google's search share of 60% in the U.S. will certainly be tough for Microsoft and Yahoo to attack, the challenge in many other major countries around the world will be even more daunting: Google's worldwide search share is 67%, according to ComScore.
While Google's search share of 60% in the U.S. will certainly be tough for Microsoft and Yahoo to attack, the challenge in many other major countries around the world will be even more daunting: Google's worldwide search share is 67%, according to ComScore."In many top and growing internet countries, including Germany, Canada, Brazil, Turkey and Italy, Google has more than 80% of the search market," says AdAge.
And as if those and other blunt figures don't present enough of a challenge - Microsoft currently has less than 3% search share in the U.K, Germany and Korea - there's also the additional hurdle of European privacy laws and regulations, and the European Union's long-standing contentious relationship with Microsoft. Here's how my colleague Paul McDougall described that privacy hurdle in his excellent analysis of the wide-ranging risks the Microsoft/Yahoo deal faces:
Another area of concern is privacy. By joining forces, Microsoft and Yahoo together will have access to the Web browsing and purchasing histories of millions of Web users-a fact that could draw scrutiny from government watchdogs and consumer advocates. "Microsoft is a lightning rod for attention from governing bodies in both the U.S. and Europe," said Gartner analyst Allen Weiner.
Here's a country-by-country listing showing Google's search share in 10 countries tracked by ComScore:
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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