Starbucks put mobile payments on the menu early, but it's just warming up with cloud computing and big data analytics. Here are 7 ways that Starbucks CIO Stephen Gillett, InformationWeek's 2011 Chief of the Year, utilizes emerging tech.
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My Starbucks Idea, launched in 2008, still thrives as an online suggestion box where customers vote ideas up or down. Starbucks' Facebook page, with 26 million "Likes," is another source of customer ideas, while also letting people send gift cards using the social network.