Government // Enterprise Architecture
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12/8/2011
11:25 AM
Chris Murphy
Chris Murphy
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How Starbucks Taps 7 Tech Trends

Starbucks put mobile payments on the menu early, but it's just warming up with cloud computing and big data analytics. Here are 7 ways that Starbucks CIO Stephen Gillett, InformationWeek's 2011 Chief of the Year, utilizes emerging tech.
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Starbucks is rolling out a Siebel CRM system that will enable new options for analyzing customer and product trends and delivering more personalized marketing.

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