HP Ousts Kodak At Wal-Mart; Tweet-Fight A Split Decision
Hewlett-Packard has won a highly lucrative and bitterly contested battle against Kodak as the printer supplier for photo kiosks in thousands of Wal-Mart stores, giving HP a dynamic and long-lasting revenue stream for its ink, toner, and paper. Kodak's loss inspired its CMO to tweet a message to HP saying, "Shame on your tactics."
Hewlett-Packard has won a highly lucrative and bitterly contested battle against Kodak as the printer supplier for photo kiosks in thousands of Wal-Mart stores, giving HP a dynamic and long-lasting revenue stream for its ink, toner, and paper. Kodak's loss inspired its CMO to tweet a message to HP saying, "Shame on your tactics."From a Wall Street Journal article:
The H-P kiosk rollout, which Wal-Mart says will be completed by this summer, will dislodge existing photo booths made by Kodak, which has provided its kiosks to Wal-Mart since at least 2006.Wal-Mart has 8,416 retail units under various brand names in 15 countries. . . .
"These kiosks stay installed for nine or 10 years," H-P Chief Executive Mark Hurd told investors at a conference in San Francisco on Tuesday morning. H-P gets "100% supplies connect," he said, referring to the sales of the additional printing products.
Not surprisingly, the Kodak folks were less than pleased with Wal-Mart's decision but turned their anger toward competitor HP instead of decision-maker Wal-Mart as Kodak CMO Jeffrey Hayzlett accused HP of cratering its prices on printers while keeping them high on refills, according to the Journal story.
Hey Jeffrey: I won't tweet this, but here's a little news: how the heck do you think the printer business really operates??
During the competition for the Wal-Mart business, HP flexed more than its pricing muscles by doing a little trash-tweeting of its own, according to the Journal article:
"You have a fight you can't possibly win," tweeted Angela LoSasso, the head of social media strategy for H-P's imaging and printing group.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Join InformationWeek’s Lorna Garey and Mike Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments, to discuss the right way to go digital.