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Carrefour Brazil launched its e-commerce platform in March, one of the country's last major retailers to go online. Yet the French chain's goal is to be among Brazil's top five in online sales next year.
One reason for such optimism is Ney Santos, Carrefour Brazil's director of technology and processes and an e-commerce veteran. Santos worked for eight years as CIO at Grupo Pao de Acucar, including working on project Amelia.com, one of the first e-retail sites in Brazil, during the dot-com boom.
Carrefour's e-commerce platform, based on a service-oriented architecture, is built for integration with other systems to quickly add new services. The integration layer will support the launch of online and physical services-for example, buying a product online to be picked up and/or payment for in the physical store. And, as the global retailer's first online store in an emerging market, it's the model for other Latin American countries.
The e-commerce effort, however, is only one part of Ney's IT strategy for IT transformation. Over four years (from 2009 to 2012), Santos' IT team plans to modernize the company's IT systems, measuring results by increased productivity and lower costs. -Roberta Prescott, InformationWeek Brazil