Our 12th annual InformationWeek 500 was our biggest print magazine issue ever, a veritable phone book at 532 pages plus covers. The dot-com bubble was starting to bulge at the seams. It seemed as if technology advertisers, large and small, were printing money, and our sales team wasn't averse to collecting some of it. A look at our masthead in that Sept. 11, 2000, issue reveals more than 60 full-time InformationWeek editors, reporters, researchers, photographers, designers and other editorial staffers. We actually employed a full-time editor year-round just to help us produce that one InformationWeek 500 issue. (But no staff sous chef or massage therapist. The largesse went only so far.) The No. 1 company in that year's InformationWeek 500 ranking? 3Com, now part of Hewlett-Packard, followed by CIT Group, Compaq Computer, Avnet, Cisco, Reliant Energy, Sprint, Boise Cascade, Bristol-Myers Squibb and Arrow Electronics. As for the cover illustration, is that a crane suspended in midair latched onto the elevated 5 in 500? Perhaps even cranes defied gravity and other laws of physics in those lofty times.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.