Readers at the time were so fed up with the nonstop security flaws in Microsoft's software that we decided to hit the company where it hurts: on its iconic Windows logo. Our Feb. 14, 2005, magazine cover featured the logo covered with roaches, centipedes, beetles and other arthropods, under the headline "Bugged Out!" It was a pivotal time for Microsoft. Our cover story by John Foley reported that a week earlier, Microsoft had released a dozen software patches, many of them deemed critical, to fix 17 vulnerabilities found in Windows, Internet Explorer, SharePoint and Office -- essentially, the crux of the company's software portfolio. Chairman Bill Gates was due to speak within days at the RSA Conference in San Francisco. While customers gave Microsoft credit for making progress on security, most criticized its three-year-old "trustworthy computing" strategy as a frustrating work in progress. Fortunately, Microsoft was able to turn things around. At RSA it introduced security patches and service packs for a broader range of products, in the form of Microsoft Update. Its rally around software development best practices resulted in more-secure code overall, and Microsoft expanded its security capabilities through acquisitions.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.