We've always prided ourselves on the quality of our cover art and other graphical images. Our July 24, 2006, "lipstick on a pig" cover, a not-so-subtle poke at vendors' superficial efforts to remake their ERP software suites, was a particularly big hit with readers. The related story by senior editor Rick Whiting -- "You Look Marvelous: But is there more to next-generation ERP than lip gloss and eye shadow?" -- detailed product enhancements from SAP, Oracle and Microsoft. We received lots of requests for the cover artwork, by illustrator Mick Coulas (Google Mick's name for a sampling of his other work), which readers said they wanted to hang on their office walls. Wrote one reader: "Our vice president of sales has kept your July 24, 2006, issue on his desk since he received it. After reading it cover to cover, he left it for all to see because -- well -- he just loves the cover art." In a 2008 online poll in which we presented reproductions of 50 of InformationWeek's best magazine covers over two decades, readers voted the porcine princess their all-time favorite. Marvelous indeed.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.