IT is too darn slow. This idea came to us as we talked with CIOs. Manpower trying cloud development. FedEx reinventing its data centers. The FBI using agile development. IT leaders saw their teams slowing down their companies and agencies. Why? Cloud computing and consumerization had raised expectations, but the biggest reason was that IT had become an indispensable customer-facing resource. Readers responded. Companies got what they paid for, some said, pointing to underfunded or outsourced IT shops. Some worried that IT was just chasing new fads. Others rallied behind our call to action. One IT manager said he sent our story to his vacationing boss to read on the beach. One CIO agreed with our call but said his C-level peers were a bit too happy to show him the article. Another CIO put this cover on her office wall, a reminder to all who entered.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.