SAP had been talking up its Hana in-memory database for years, promising "breakthrough performance," "dramatic simplification" and "never-before-possible applications." Hana intends to replace conventional databases, so no surprise that Oracle, the No. 1 seller of databases, was sowing seeds of fear, uncertainty and doubt about the new technology. Who was right? Our article parsed fact from fiction, reality from twisted interpretation. SAP and Oracle had their nits with Doug Henschen's article, but both conceded it was fair. Their battle is still raging, with SAP recently claiming that Hana is ready to run core transactional applications such as ERP. Our "Hype Vs. FUD" piece is still widely cited as the most detailed technical and market comparison of two very different deployment options for tens of thousands of customers.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.