It's what happens when you combine years of experience covering an industry with years of experience building relationships with the industry's heaviest hitters: Our exclusive story on General Motors' plans, in the wake of a government bailout of the company, to hire thousands of IT employees in the U.S. and reverse its historical reliance on outsourcing. News organizations nationwide jumped on the story we broke. We called it like we saw it: CIO Randy Mott was guiding a high-risk plan that crams a daunting amount of change into a three-year window, at a time when the company was still in a precarious recovery from bankruptcy. That CEO Dan Akerson would take on that level of risk showed just how essential having the right data and technology is to GM's future.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.