We were a few hours away from closing the weekly magazine and shipping the pages to the printer when AT&T CEO Robert Allen announced that the company was splitting itself up, more than a decade after the government forced the breakup of the original Ma Bell into seven independent Baby Bell local telephone companies, leaving AT&T as a long-distance company and network equipment maker. We had to scramble. Our designers created a new cover featuring the AT&T logo broken into three pieces, representing the three new companies: AT&T for long-distance, Lucent for network infrastructure and NCR for computers (since the Ma Bell divestiture in 1984, AT&T had acquired NCR and moved into that business). Reporter Mary Thyfault raced to get details and reaction, crafting a story that analyzed the business and customer impact. It wouldn't be the last AT&T breakup: In October 2000, the company split into AT&T Wireless, AT&T Broadband (cable TV) and AT&T (still long-distance). But, thank goodness, not on deadline.