Remember the era of e-everything? E-commerce spawned e-retailing (or the dreadful e-tailing), e-trading (E-Trade once sent us a cease-and-desist order for using its trademark), e-vangelism and a rash of e-spinoffs. Add to that rogues' gallery the overarching theme of "e-transformation," which we put forth in a cover story that, in hindsight, was a paean to the irrational exuberance of the time. It was the Enron era. Emerging "e-marketplaces" promised to change the face of industries -- Enron in energy and telecom, Covisint in autos, Elemica in chemicals and RosettaNet in electronic components -- vowing to connect buyers with sellers in real-time bliss. E-marketplaces fizzled, and most of the companies went bust or morphed into more conventional supply-chain management vendors or standards bodies.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.