We didn't quite have the cojones (metaphorically speaking) to remove the question mark from our cover headline, which we added to hedge our prediction that IBM's OS/2 Warp desktop operating system was finished in a Windows world. IBM still cried foul when it read the story, in which we suggested that even in the enterprise OS market, IBM would eventually lose to Microsoft, its former OS/2 partner. Big Blue would quietly pull the plug on OS/2 in the coming years, supporting customers mostly in banking before ending all support in 2006. Its withdrawal was another testament to the fact that even strong technology doesn't always win.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.