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6/24/2009
05:51 PM
Bob Evans
Bob Evans
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iPhone Hammers Blackberry In Crossover Purchase Preference

Among smartphone users who don't currently have Blackberries, only 14% say they plan to buy a Blackberry as their next smartphone. But among smartphone users who don't currently have an iPhone, 38% say the iconic Apple smartphone is the one they're going to buy. Eh, cut-and-paste, schmut-and-paste!

Among smartphone users who don't currently have Blackberries, only 14% say they plan to buy a Blackberry as their next smartphone. But among smartphone users who don't currently have an iPhone, 38% say the iconic Apple smartphone is the one they're going to buy. Eh, cut-and-paste, schmut-and-paste!A broad but not terribly scientific online survey by Crowd Science shows "tremendous brand-loyalty to the iPhone, even among its non-users and especially among its users, Crowd Science said. Nearly all (97%) iPhone users would recommend the iPhone to someone else, and a large majority of iPhone users (82%) would purchase it again," according to an article on SeekingAlpha.com.

The CEO of Crowd Science said that the results show " the great challenges Blackberry faces in stemming the iPhone stampede," but the survey was done across a huge sample and should NOT be interpreted by CIOs as a rigorous and definitive view of corporate adoption and satisfaction with either the Blackberry or the iPhone.

Nevertheless, the findings from Crowd Science do reflect the stunning uptake, interest in, and devotion to the iPhone, and there's no question there'll be some spillover of that sentiment into the corporate market. The findings in the article are worth looking at, but only through the lens of a very broad and unfiltered view of consumer sentiment versus corporate adoption.

Here's how Crowd Science describes how it conducted the survey - keep this in mind as you check out the findings:

"About the survey: This study was conducted across the Crowd Science open research network, a group of websites from a wide range of topic areas serving over 20 million unique visitors profiled by Crowd Science's audience measurement technology. Through random probability sampling, respondents aged 14 years and older were invited to participate. Those accepting the invitation comprised the final sample of study participants. Data collection was conducted from May 19 to June 8, 2009."

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