Moving from a traditional IT role to a more business-focused role has challenges. Consider this advice for a successful transition.
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Volunteering is a great way to gain experience in the area you want to switch to, Hurwitz points out. "Volunteering at a nonprofit can be helpful," he said. "It's a way to expand a network among professionals who eventually may be of help."
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.