Mobile // Mobile Applications
News
3/2/2011
03:40 PM
Chris Murphy
Chris Murphy
Features
Connect Directly
LinkedIn
Twitter
Google+
RSS
E-Mail
50%
50%

IT Must Create Products, Not Just Cut Costs

Our Global CIO Survey reveals IT at the core of new products, business models, and innovation strategies. How does your organization stack up?

Mobile Internet: In Or Out?

One of the features Hutchinson knows will be critical is getting that SAP information extended to mobile devices. The sales market is changing. Salespeople at a company like Maple Leaf still need the quality products, the right price, and the right personal relationships to get the company's goods into a store--but they also need data. They need to be able to show reports on how adding a product could generate new sales and improve profit margins; they need to be able to alter order volumes and show how that might affect price. And they need to be able to do it from mobile devices.

"We're not a high-tech company--we're a food manufacturer," Hutchinson says. "But we're trying to figure out how we do things differently."

The strategic question of whether to put applications on mobile devices is among the most important priorities to note in this year's Global CIO Survey. What makes it significant is how widely split opinion is on this subject. Very few companies have mobilized their core enterprise apps already--only 19% have a major implementation in place, the lowest of any of the 14 tech priorities we presented. But 29% plan a major project this year and another 27% plan one within two years, while 25% have no plans. (Last year, 33% had no plans, and only 15% had a major implementation.) No other project offers such a split outlook, reflecting the diversity of opinions on whether providing mobile apps--to customers, partners, or employees--is a "right now" kind of priority.

Hilton's Webb feels the urgency, placing mobile app development among Hilton's 17 highest-priority enterprise projects. Each of the company's 10 hotel brands has an iPad app, and now the company is expanding the app functionality and number of devices it supports. It recently tested room service, valet car pickup, and other services on an iPad app at its Orlando Waldorf Astoria.

IT organizations don't have a great track record on mobile. Most were dragged into the smartphone revolution, offering BlackBerrys as the world clamored for the versatility of iPhones. If IT leaders don't assign at least a few people to search for ways to plug their companies into the mobile Internet, they risk missing a business megatrend.

survey chart: It's concern

Previous
5 of 6
Next
Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 27, 2014
Who wins in cloud price wars? Short answer: not IT. Enterprises don't want bare-bones IaaS. Providers must focus on support, not undercutting rivals.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Howard Marks talks about steps to take in choosing the right cloud storage solutions for your IT problems
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.