re: Microsoft A Victim Of Its Own Success
"Every company needs to find some common enemy upon which to rally the troops."
This is a myth promulgated by shortsighted CEOs who can't do any better, journalists of low quality who look for competition and controversy to sell papers and magazines (virtual or tree-based), and of course, the lowest of the low, bloggers who run out of ideas, have no ethics, and are just posting click bait.
No, companies don't need a common enemy. Rather, they need a clearly enunciated common direction. There may be enemies along the way, but if all you have is enemies, you're only going to be reactive instead of proactive.
If everyone knows what the common goal is, and part of the path to that goal includes originality and excellence, a company will move ahead. It is the companies that focus on the common enemy rather than a set of forward-looking goals that end up in the forgotten dumpsters of time.
If Microsoft is intent on simply facing off against Apple (or another perceived enemy), they must always wait for their foe to act and then respond. Their greatest success with consumers over the past few years had been the Kinect, an attachment that has nothing to do with Apple, Nintendo, or Sony.