The South by Southwest conference rolls serious ideas and innovations into a party package. Take a peek at the flavor of this eclectic Austin confab.
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The world is a game and business needs to start thinking that way, according to Bing Gordon, who tried to visually illustrate the thrust of his talk. It's hard to argue with a Kleiner Perkins guy who has had success with Zynga and Electronic Arts.
Google in the Enterprise SurveyThere's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity products, and 69 percent cite Google Apps' good or excellent mobility. But progress could still stall: 59 percent of nonusers distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.