The South by Southwest conference rolls serious ideas and innovations into a party package. Take a peek at the flavor of this eclectic Austin confab.
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The Lean Startup track, in its second year at SXSW, was one of the most popular tracks of the Interactive portion of the conference. There were consistently long lines out of each room, and many attendees were turned away because rooms were at capacity.
Google in the Enterprise SurveyThere's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity products, and 69 percent cite Google Apps' good or excellent mobility. But progress could still stall: 59 percent of nonusers distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.