What does it take to be among the United States' most innovative users of business technology? Here are the CIOs of the top 10 companies in the InformationWeek 500, along with a look at the companies and some insights on key projects and strategies.
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San Francisco, Calif.
Key Strategy: Levi Strauss is using social media to redefine how the company relates to its customers. It was the first major retailer to add Facebook's "Like" button to its commerce site and also created the first Facebook-oriented social shopping experience, where customers can share "Likes" and purchases through their Facebook networks.
Highest-Ranking IT Officer: Tom Peck, Sr. VP & CIO
Revenue (in millions): $4,411
Industry: Consumer Goods
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.