San Francisco, Calif.
Key Strategy: Levi Strauss is using social media to redefine how the company relates to its customers. It was the first major retailer to add Facebook's "Like" button to its commerce site and also created the first Facebook-oriented social shopping experience, where customers can share "Likes" and purchases through their Facebook networks.
Highest-Ranking IT Officer: Tom Peck, Sr. VP & CIO
Revenue (in millions): $4,411
Industry: Consumer Goods