What does it take to be among the United States' most innovative users of business technology? Here are the CIOs of the top 10 companies in the InformationWeek 500, along with a look at the companies and some insights on key projects and strategies.
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St. Petersburg, Fla.
Key Strategy: Catalina Marketing uses in-database processing to more quickly analyze the massive amount of data it has on shoppers, producing within seconds predictive models that used to take hours. That has helped increase coupon redemption rates from around 1% to as high as 25% in some cases.
Highest-Ranking IT Officer: Eric Williams, Exec. VP & CIO
Revenue (in millions): Not available
Industry: Consulting & Business Services
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
InformationWeek Tech Digest, Nov. 10, 2014Just 30% of respondents to our new survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives?