St. Petersburg, Fla.
Key Strategy: Catalina Marketing uses in-database processing to more quickly analyze the massive amount of data it has on shoppers, producing within seconds predictive models that used to take hours. That has helped increase coupon redemption rates from around 1% to as high as 25% in some cases.
Highest-Ranking IT Officer: Eric Williams, Exec. VP & CIO
Revenue (in millions): Not available
Industry: Consulting & Business Services