What A Concept! Chain Has IT Report To Chief Concept Officer - InformationWeek
IoT
IoT
IT Leadership // CIO Insights & Innovation
Commentary
4/13/2009
06:25 PM
Bob Evans
Bob Evans
Commentary
50%
50%

What A Concept! Chain Has IT Report To Chief Concept Officer

Some CIOs grouse about reporting to the CFO, and while that approach seems to ensure insular and risk-averse thinking, at least most people know what the CFO does. But how about when IT reports to the Chief Concept Officer?

Some CIOs grouse about reporting to the CFO, and while that approach seems to ensure insular and risk-averse thinking, at least most people know what the CFO does. But how about when IT reports to the Chief Concept Officer?That title seems to be limited to the restaurant industry, as is the case at Einstein Noah Restaurant Group where newly named chief concept officer James P. O'Reilly takes responsibility for branding, advertising, merchandising, promotion, restaurant development, and real estate. Oh yes - also for information technology, and innovation.

Einstein Noah said it operates 600 stores, including 100 license locations, in 36 states plus the District of Columbia under the names Einstein Brothers Bagels and Noah's New York Bagels. Plus, the company says, it operates a dough production facility.

The company's web site lists four executives and their job descriptions, but there's no mention of a CIO or the IT department, so it's hard to say if the CCO reporting structure is a step up or down for the IT team.

But let's hope newly named concept chief O'Reilly, who's running everything from advertising to real estate to (I assume) the dough-making factory, doesn't merely consign his new IT team to the back office and instead engages them in analyzing customer behavior and patterns more deeply, developing more-effective ways of evaluating store-by-store performance, measuring the impact of his forthcoming advertising and branding campaigns, and creating new ways for customers to engage online with the company's retail locations.

That would be quite the concept.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll