re: What You Won't Learn From 12 Greatest Entrepreneurs
IG«÷m going to disagree with you on the first two, Steve Jobs and Bill Gates.
I think a big lesson that we can learn from Steve and what everyone at Apple has done, is that you canG«÷t rely just on consumer research. Focus groups, surveys and whatever method you want to use, tell you what people expect based on history, not forward looking. While it doesnG«÷t hurt to know that, the true mark of innovation is delivering more than was expected. Do you need to know your target audience? DEFINITELY. Should their current expectations limit the product or service you provide? DEFINITELY NOT. Innovation is when you are not constrained by what is expected, but deliver something that fills those needs and creates new ones in which you are now the leader. My job is to deliver information to make a personG«÷s job easier. Its not to copy old reports with data from new systems. ItG«÷s to know what data exists, learn what a personG«÷s job is and then give that person tools to do their job better, even if they didnG«÷t know what they needed at the time.
As far as Bill Gates and surrounding himself with brilliant people, the lesson you learn is to seek out that brilliance and innovation where you do work. Become a part of it, join those who are creative, smart, caring and determined to do a better job. That in turn will help you boost your level of performance.