Windows 7 Boosts Microsoft Customer Satisfaction - InformationWeek
IoT
IoT
IT Leadership // CIO Insights & Innovation
Commentary
2/2/2010
09:08 AM
Bob Evans
Bob Evans
Commentary
50%
50%

Windows 7 Boosts Microsoft Customer Satisfaction

Has Windows 7 had a big impact on Microsoft's frustrated customers and on Microsoft's bruised reputation? According to one study, Microsoft posted a bigger boost in customer-satisfaction scores after the Win7 rollout than ultracool Apple did after its release of Snow Leopard. That news, plus its strong financial results this week, give Microsoft some much-needed momentum.

Has Windows 7 had a big impact on Microsoft's frustrated customers and on Microsoft's bruised reputation? According to one study, Microsoft posted a bigger boost in customer-satisfaction scores after the Win7 rollout than ultracool Apple did after its release of Snow Leopard. That news, plus its strong financial results this week, give Microsoft some much-needed momentum.Noting that Microsoft's customer-satisfaction rate rose 14 percent through the end of 2009, market-research firm YouGovPlc said Apple's comparable lift was only half of Microsoft's at 6.9%, according to a Bloomberg.com article:

The percentage of customers satisfied with Microsoft reached 73 percent on Dec. 31, the highest since YouGov started surveying in 2007. Microsoft's reputation is benefiting from the positively reviewed Windows 7, after some customers held off personal-computer purchases to avoid the product's predecessor, Vista, said Matt Rosoff, an analyst at Kirkland, Washington- based Directions on Microsoft.

For CIOs, this news is likely to inspire additional confidence that Windows 7 can be regarded as a viable upgrade strategy, compensating for the disastrous Vista experience that all parties are eager to put behind them. Along with its new alliance with Hewlett-Packard and some forecasts that IT spending will be relatively strong in 2010, Microsoft is clearly counting on Win7 to play a huge role in getting back on CIOs' must-have lists.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll