8 Ways To Make Money Online - InformationWeek
IT Leadership // IT Strategy
03:34 PM

8 Ways To Make Money Online

You won't get rich (probably), but you can pad your income by turning your knowledge, skills, and talents into blogs, online videos -- and cash money.

Metacafe's top earner, Kip Kedersha (a.k.a. Kipkay) has made more than $110,000 posting how-to videos on the site, ranging from geeky cool (how to make spy sunglasses) to highly practical (how to double your gas mileage.) He spends very little on production costs.

"I don't need a cast or crew," says Kedersha, who now makes his living producing how-to videos for Metacafe, Howcast, and several other Web sites."It's pretty much been me and the cats and the dining room table."

Kedersha's most popular video, which teaches viewers how to turn a Minimag flashlight into a laser pointer, has earned him $10,460 and counting. "People just like to burn stuff," Kedersha says.

Sites that host how-to videos include:

2. Create An Instructional Blog
Of course, video isn't for everyone. If your how-to know-how lends itself to text and pictures, you can attract a steady and determined audience -- the type who are likely to click on ads -- with an instructional blog. The quirkier the topic, the better.

Mei Mei Yap, a freelance copywriter in Kuala Lumpur, sees about 8,000 hits per day on her blog Ikeahacker (ikeahacker.blogspot.com), which is dedicated to unique uses for furniture from the popular Scandinavian furniture chain. (One entry details how a reader turned a bookshelf into a degu cage [a degu is a type of rodent]). Yap updates the site at least semiweekly, often using tips from loyal readers.

Within a month of launching, traffic on the niche site singleservecoffee.com doubled.

Within a month of launching, traffic doubled on the niche site singleservecoffee.com.

Networking with likeminded bloggers is the best way to attract initial viewers, Yap says. "When I first started, I wrote to other IKEA fan sites such as Positivefanatics.com and ikeafans.com to tell them about my site and they were so kind as to let their readers know," says Yap. "I also participated in other DIY (do-it-yourself) forums and home decor sites, commenting and contributing towards them." Now, Yap says, she pulls in about $1,000 per month on Google Adsense revenue, in addition to revenue from advertisers who seek out her site.

Of course, in order to create a how-to blog, you have to know how to create a blog in the first place. Fortunately, several Web sites offer both easy blog creation tools and blog-hosting services.

Blogging beginners should try Blogger or TypePad.

2 of 5
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll