Contest entrants are rewriting a pre-scandal earnings release from a scandal-tainted company in the voice of their favorite author.
Assuming laughter is indeed the most efficacious pain reliever, a Philadelphia-area firm is asking closet wits to concoct their own tonic for the epidemic of financial misdeeds and investor panic sweeping Wall Street.
In a tribute to WorldCom's record bankruptcy filing and "all the pervasive prevarication" leading up to it, investment and PR firm Gregory FCA Communications is sponsoring a contest in which entrants are asked to rewrite the latest pre-scandal earnings release from a scandal-tainted company in the voice of their favorite author. Successful entries will mimic the style of a chosen author, plus give readers a hint of the financial trickery still up the particular company's sleeve. You can enter the contest by going to the company's Web site.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.