Before the new server, JasperReports, which is also based on Java, had to be embedded in a business application in order to access and process data. Providing a separate server adds flexibility in customization, Doscher said.
"We're bringing a new level of reporting and analytics to people who didn't have it before," Doscher said.
The biggest threat to JasperSoft and other pure-play business intelligence vendors is Microsoft Corp.'s recent acquisition of long-time BI partner ProClarity. While lagging in the market before, the purchase of ProClarity moved the software behemoth into the ranks of business intelligence suite vendors, which is where JasperSoft is heading.
Doscher, however, said Microsoft has yet to release a product roadmap for ProClarity, so the market impact remains uncertain.
"The jury is still out on what Microsoft is going to do with ProClarity," Doscher said.
In the meantime, JasperSoft is banking that its open-source model will make its products more attractive to price-conscious companies. Because its products are sold under the open-source GNU General Public License, they're available at no charge. Customers, however, do need to obtain a commercial license for the JasperServer. With the license, they can embed the software in commercial applications without having to release their proprietary source code to the open source community, Doscher said.
While there's no charge for the software, JasperSoft does offer service and support packages, including basic support for $299 per incident, or a platinum level that includes 24-hour support and guaranteed response times for prices ranging from $15,000 to $20,000 annually.