Jeff Walker and Jay Simons of Atlassian on State Of Enterprise 2.0
I had a short call with Jeff Walker and Jay Simons, introducing them to the basic goals of the Open Enterprise 2009 project and they gave me some insights from their perspective at Atlassian.Jeff believes that companies are sharpening their pencils more than ever and are looking for very practical solutions to near-term issues. I can't disagree. He also thinks that with market 'consolidation' -- where some companies' businesses come under stress -- competition is going to heat up. Absolutely. Jeffrey Walker and Jay Simons of Atlassian from stowe boyd on Vimeo.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.