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Oliver Marks
Oliver Marks
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John Mancini • President, AIIM

The Association for Information and Image Management (AIIM) has 65k members around the world in a community that provides education, research, and best practices to help organizations find, control, and optimize their information.AIIM is also known as the enterprise content management (ECM) association.President John Mancini defines research, training and evangelical surfacing of information as their core values.• The historical problems around managing paper content and now digital assets is discussed, with electronically stored information production increasing rapidly in volume.• John created a very successful Ning community site over a single weekend which is thriving but now has the classic silo problem of information being locked into it.• Traditional IT departments can be very locked, and therefore shadow It is a huge issue.• The business value of Twitter is largely around ad hoc, informal, uncontrolled, user oriented content to get around static IT.• Regulated industries have a huge problem with multiple content buckets from a legal perspective, there is clear delineation of who is responsible for discovery.• Enterprise content management professionals tend to think in a records management mentality instead of how to keep tabs on unstructured communication.• Emphasis is on 'thou shalt not' instead of how to tackle these issues in many member organizations.• Few members have confidence in their ability to reproduce and use email as a system of documentation so who knows where we are with blogs, wikis and Twitter...• Twitter is used by AIIM internally, and also track Twitter activity to drive users back to the AIIM website.• AIIM is seeing some uptake of Twitter in their member base but are in the vanguard of usage. The world of content management in the 166,000 smaller businesses is ripe for more agile, flexible content management than the larger solutions in the ECM industry.• The issue of bespoke solutions dependent on size and need comes up and John comments that Enterprise 2.0 is not a monolith.

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