News
News
5/1/2007
04:33 PM
Connect Directly
LinkedIn
Twitter
Google+
RSS
E-Mail
50%
50%

Joost Launches Video Platform

Current beta testers can now invite as many people as they wish to join the service, but those without connections will have to wait a few days.

Joost opened its doors to the public today, in a manner of speaking. The "piracy proof" peer-to-peer Internet television service on Tuesday announced its commercial launch.

The service isn't quite open to everyone, however. Current beta testers can now invite as many people as they wish to join the service, but those without connections will have to wait a few days.

Previously known as The Venice Project, Joost offers over 150 channels of video programming that spans a variety of genres. Most of the programming is available to U.S. viewers. Joost expects to make more shows available to international users in coming months.

Starting today, the company expects to run commercials from some of its 32 advertising partners, including The Coca-Cola Company, HP, Intel, and Nike.

"Today marks the beginning of an exciting phase for Joost " we are officially open for business," said David Clark, executive VP of global advertising for Joost, in a statement. "We're enabling our viewers to share Joost with their friends and family, and we're working collaboratively with the world's leading advertisers and agencies to design a new ad model for the next generation of television."

Joost is the brainchild of Janus Friis and Niklas Zennstrm, who previously founded Kazaa and Skype. As a downloadable video player, it can be seen as a bellwether for rich Internet applications (RIAs).

Many companies are developing RIAs to compete more effectively against browser-based services. RIAs are appealing to businesses because they offer greater control of the user experience and of the screen real estate than services that depend on a Web browser, which may be infested with toolbars and other distractions that compete for user attention.

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July 22, 2014
Sophisticated attacks demand real-time risk management and continuous monitoring. Here's how federal agencies are meeting that challenge.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.