04:33 PM
Connect Directly
Core System Testing: How to Achieve Success
Oct 06, 2016
Property and Casualty Insurers have been investing in modernizing their core systems to provide fl ...Read More>>

Joost Launches Video Platform

Current beta testers can now invite as many people as they wish to join the service, but those without connections will have to wait a few days.

Joost opened its doors to the public today, in a manner of speaking. The "piracy proof" peer-to-peer Internet television service on Tuesday announced its commercial launch.

The service isn't quite open to everyone, however. Current beta testers can now invite as many people as they wish to join the service, but those without connections will have to wait a few days.

Previously known as The Venice Project, Joost offers over 150 channels of video programming that spans a variety of genres. Most of the programming is available to U.S. viewers. Joost expects to make more shows available to international users in coming months.

Starting today, the company expects to run commercials from some of its 32 advertising partners, including The Coca-Cola Company, HP, Intel, and Nike.

"Today marks the beginning of an exciting phase for Joost " we are officially open for business," said David Clark, executive VP of global advertising for Joost, in a statement. "We're enabling our viewers to share Joost with their friends and family, and we're working collaboratively with the world's leading advertisers and agencies to design a new ad model for the next generation of television."

Joost is the brainchild of Janus Friis and Niklas Zennstrm, who previously founded Kazaa and Skype. As a downloadable video player, it can be seen as a bellwether for rich Internet applications (RIAs).

Many companies are developing RIAs to compete more effectively against browser-based services. RIAs are appealing to businesses because they offer greater control of the user experience and of the screen real estate than services that depend on a Web browser, which may be infested with toolbars and other distractions that compete for user attention.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.