Current beta testers can now invite as many people as they wish to join the service, but those without connections will have to wait a few days.
Joost opened its doors to the public today, in a manner of speaking. The "piracy proof" peer-to-peer Internet television service on Tuesday announced its commercial launch.
The service isn't quite open to everyone, however. Current beta testers can now invite as many people as they wish to join the service, but those without connections will have to wait a few days.
Previously known as The Venice Project, Joost offers over 150 channels of video programming that spans a variety of genres. Most of the programming is available to U.S. viewers. Joost expects to make more shows available to international users in coming months.
Starting today, the company expects to run commercials from some of its 32 advertising partners, including The Coca-Cola Company, HP, Intel, and Nike.
"Today marks the beginning of an exciting phase for Joost " we are officially open for business," said David Clark, executive VP of global advertising for Joost, in a statement. "We're enabling our viewers to share Joost with their friends and family, and we're working collaboratively with the world's leading advertisers and agencies to design a new ad model for the next generation of television."
Joost is the brainchild of Janus Friis and Niklas Zennstrm, who previously founded Kazaa and Skype. As a downloadable video player, it can be seen as a bellwether for rich Internet applications (RIAs).
Many companies are developing RIAs to compete more effectively against browser-based services. RIAs are appealing to businesses because they offer greater control of the user experience and of the screen real estate than services that depend on a Web browser, which may be infested with toolbars and other distractions that compete for user attention.
5 Top Federal Initiatives For 2015As InformationWeek Government readers were busy firming up their fiscal year 2015 budgets, we asked them to rate more than 30 IT initiatives in terms of importance and current leadership focus. No surprise, among more than 30 options, security is No. 1. After that, things get less predictable.
Top IT Trends to Watch in Financial ServicesIT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Join us for a roundup of the top stories on InformationWeek.com for the week of September 18, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."