Starting Monday, you can sign up for a public beta of the visual social media search and analysis tool that are available at kred.com.
Created by PeopleBrowsr, one of the handful of social media analytics firms with direct access to the Twitter "firehose" (the stream of all posts), Kred was introduced last year as a service for measuring social media influence, akin to Klout but with more transparency about how scores are calculated.
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Kred Story is a more visual representation of the same data. "It's different from what we had done before with Kred, which was more about numbers," Kred CEO Andrew Grill said in an interview. Enter a Twitter handle, and Kred Story will construct a whole dashboard of analytics on that person--whom they influence and are influenced by, whom they mention in their posts and are mentioned by, the topics they post about most frequently, and some of their recent posts (including photos and videos), as well as their Kred score.
Although Kred is not limited to Twitter--and it's possible to narrow a search to just show Facebook activity, for example--Twitter contributes the most because Tweets are public by default.
Kred says its basic service will be free. "That's our whole story," Grill boasted. "We want to give data to little brother and democratize the ability for you and me to do interesting things with these services."
The business model includes enticing brands to work with Kred on customized analytics, he said. Kred Story provides some sample brand analytics dashboards for popular TV shows and books. Grill gave a demonstration featuring "Fifty Shades of Grey." A publisher might want to construct a brand monitoring dashboard that would filter for the author's name, Twitter handle, and various hashtags used by fans. In addition to monitoring discussion of their own products, brands can work with Kred to define communities of social media influencers they want to follow, Grill said.
A Kred search on the hashtag #socbiz
Kred analysis of a user's activity and influence
Social media make the customer more powerful than ever. Here's how to listen and react. Also in the new, all-digital The Customer Really Comes First issue of The BrainYard: The right tools can help smooth over the rough edges in your social business architecture. (Free registration required.)