IoT
News
News
3/24/2006
09:17 PM
50%
50%
RELATED EVENTS
The Analytics Job and Salary Outlook for 2016
Jan 28, 2016
With data science and big data top-of-mind for all types of organizations, hiring analytics profes ...Read More>>

Laptop Buyers Are Usually Coming Back For More: Survey

Only 2% of the 10.5 million U.S. households planning to buy notebooks in the next 12 months are first-time buyers, Park Associates said.

People buying notebooks usually already have one, a market research firm says.

Only 2 percent of the 10.5 million U.S. households planning to buy notebooks in the next 12 months are first-time buyers, Park Associates said in a report released this week.

People who weren't interested in portable computing were found to have an Internet connection, but seldom participated in online activities and showed little to no interest in purchasing a laptop, despite falling prices. By comparison, the majority of household planning to buy a laptop already owned one, with early adopters accounting for 29 percent of those households.

"The laptop market is a mile wide and an inch deep," John Barrett, director of research at Parks Associates, said in a statement.

Even though new notebooks are available for less than $500, buyers taking advantage of the low prices are usually getting a laptop to complement their existing desktop or notebook, Barrett said.

Comment  | 
Print  | 
More Insights
Register for InformationWeek Newsletters
White Papers
Current Issue
How to Knock Down Barriers to Effective Risk Management
Risk management today is a hodgepodge of systems, siloed approaches, and poor data collection practices. That isn't how it should be.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.