Lawson To Enter CRM Market - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Lawson To Enter CRM Market

Lawson Software Inc. will jump into the customer-relationship management market this week when it introduces a set of applications that automate sales, marketing, and customer-service operations. Lawson is the latest enterprise resource planning vendor to target the CRM market, following recent moves by rivals such as Oracle, PeopleSoft, and SAP.

Lawson Insight II Customer Relationship Management, the company's initial CRM product, includes a customer-tracking application that provides a graphical view of the interactions a customer has with a company, from marketing and sales to service and support. The application is shipping now and is the first in a series of relationship- management components that Lawson plans to roll out; upcoming modules include partner, investor, and vendor management. Pricing was not disclosed.

Analysts say Lawson is entering a crowded market with formidable competitors that wield a lot of marketing power. "They really have a visibility issue," says Joshua Greenbaum, a principal at Enterprise Applications Consulting. "The problem for Lawson is getting seen and heard above the noise in the market."

Lawson, which targets companies in the retail, professional- services, and health-care industries, is counting on demand for its CRM offering to come from customers that use its accounting and human-resources applications.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Commentary
Why It's Nice to Know What Can Go Wrong with AI
James M. Connolly, Editorial Director, InformationWeek and Network Computing,  11/11/2019
Slideshows
Top-Paying U.S. Cities for Data Scientists and Data Analysts
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/5/2019
Slideshows
10 Strategic Technology Trends for 2020
Jessica Davis, Senior Editor, Enterprise Apps,  11/1/2019
Register for InformationWeek Newsletters
Video
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll