Perrin's Joe Brand says of his hunt for an accounting system that "the only real criteria now is that it runs on Linux" ("Adolescent Angst," June 2, p. 30).
With due respect, isn't this exactly the wrong way to seek a solution, by looking at the platform first? Even back in the days of PC versus Mac, wiser pundits pointed out the fallacy of starting with the operating system and then finding apps that run on it. Bob Fately
VP, Third Wave, Van Nuys, Calif.
First Steps To Collaboration
"Web Conferencing Embraced" points out many advantages of using synchronous technology to run meetings and seminars (May 26, p. 68). Effective collaboration isn't a sure thing, but it's necessary to learn how to prepare materials and presenters and orchestrate sessions. Selecting a technology provider and determining whether to have a hosted or in-house solution are the first steps; the next steps are effective training, support, and use. Lisa Neal
Managing Consultant, EDS Learning Solutions, Lexington, Mass.
Make Effective Use Of IT
Even though the Harvard Business Review's Nicholas Carr implies otherwise, IT can produce significant strategic and competitive benefits for a company, but it has to know how to use IT effectively ("IT Doesn't Matter?" May 12, p. 96).
The keys are making sure IT efforts and resources are targeted where they will produce the most business value, focusing on the importance of being able to quickly change directions with IT, maximizing the performance and cost effectiveness of your IT resources, and minimizing IT risks. Bruce Skaistis
Founder, eGlobal CIO, Austin, Texas
In "Miles To Go" (June 2, p. 18), Siemens AG's sales were $77.8 billion in fiscal 2002.
In "Security Handoff" (May 26, p. 20) the name of Gene Fredriksen, VP of information security at Raymond James Financial, was misspelled.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.