Action Is Still Needed
The Can-Spam law both legitimizes spam and undermines more stringent state laws ("It's Time To Take Spam Fight To The Bad Guys"). While I applaud the passage of thoughtful legislation, this isn't it, and action is still required. The federal law's requirement that recipients "opt out" of receiving unwanted E-mail is laughable. It violates the most basic tenet of spam- fighting-not letting the sender know they've got a live address. Brian Peabody
President, Castle Creative Services, Roswell, Ga.
This has been suggested by others, but I think it would work: A charge as little as a 1/4-cent per E-mail would provide a barrier to spamming because it would put a toll in place for what is now a freeway. None of us would mind that small charge. Jeff Boyce
Director of New Technology, NRG Productions, Las Vegas
Stop and think about the spam laws. What's the most common occupation of politicians before going into politics? Law. What will they most likely be when they're no longer in politics? Lawyers. Who stands to profit the most from ill-defined spam laws? Lawyers. Do I see a pattern here? Ed Tietz
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.