I agree that the "Smartest Strategy Is Adaptability" (Nov. 29). I'm dealing with a consultant who refuses to listen to me, the customer. This consulting firm won't last if it continues to ignore its customers' needs.
Engineering & Technology Coordinator, Public Utilities
Henrico County, Va.
A Better Battle Plan
After reading your article concerning the use of RFID tags to track OxyContin, it appears to be another attempt by Purdue to mask the problem with the drug it's making billions selling ("Drugmaker Ships RFID Tags With OxyContin," Nov. 22).
Purdue would serve a better purpose by using its political clout to get a national drug-monitoring program implemented. This would protect doctors who prescribe this drug for legitimate patients. It would protect pharmacies. It would curb the people who doctor shop. It would save insurance companies money on unnecessary prescriptions and doctor visits. It would be good for everyone involved.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.