U.S. pharma companies have great IT, E-commerce, and Web-development personnel ("Powerful Potion," May 23, p. 32). They're capable of building phenomenal interactive Web sites. They want to build them as fast as their peers in other industries. However, it takes considerably more analysis, design, development, testing, documentation, and ongoing support to deliver world-class Web services that exceed regulatory-compliance standards. U.S. pharma Web services cannot afford a mistake that negatively impacts product quality, patient safety, or patient confidentiality.
Managing Partner, Turner Partners, Northbrook, Ill.
Simple customer interaction, whether it's the small Smith family down the block or the large law firm, has always been the key to our modest team ("Reach Out And Touch A Customer," May 23, 2005).
It's sad how corporations worth billions have forgotten the No. 1 golden rule--listen to the ideas and questions of the everyday Joe. So, big dogs, take note: Put your feet back on the ground and let the employees interact with your clients in some fashion. You'll see a positive difference in a short time.
Randy K. Jones
Lead Technician, Computer Technology Concepts, Grayson, Ky.
If Chase succeeds in putting RFID tags in credit cards the phrase "blink and you'll miss it" will take on a whole new meaning ("Chase To Issue RFID-Embedded Credit Cards," May 19, 2005). A thief walking behind people at a mall, a train station, or a sporting event with a scanner will be able to pick the pockets of anyone with the RFID-embedded cards.
Put the information in a cellular phone/PDA device and give me the control to "push" it to another receiver, like a soda machine or a checkout stand. That I'll use. That would be convenient. But no passive blinking.
Project Specialist, CTA Solutions, Honolulu
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.