Do I detect a note of contempt for the corporate and board-level "jagovs" who are now a permanent fixture in American business ("A Trip To The Cafeteria--With The CFO!" June 27)? Part of the reason that these metastasizing tumors have grown so big and fat is that they're consummate politicians, and most IT types are political novices and lack the board-level connections.
It's one thing to assert that corporate politicians either don't care about customers or that they've cut the budget so that proper data security wasn't possible. But many effective executives have learned that to have leverage in a world where you have little power, you must be a master of the indirect approach and back up that approach with a paper trail. We IT people need to learn the art of advocating what we think is the proper course.
Mike Hugos CIO, Network Services Co.
Mount Prospect, Ill.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.