Fiber-optic network operator Level 3 Communications Inc. last week made an unsolicited $1.1 billion offer to buy bankrupt carrier Williams Communications Group. Williams hadn't immediately responded to the offer by Level 3, which recently raised a $500 million war chest for acquisitions of troubled telecom companies.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.